This course stresses strategic planning as vital to the success of any enterprise. Planning is viewed in an expanded sense that fosters values, sustainability and ethical behavior. The development of goals, identifying constituents, measuring success and establishing a feed-back system for continuous improvement are emphasized.

Course Topics:

  1. Goal Setting
  2. Strategic and Business Planning
  3. Clients and Customers
  4. Effectiveness and Success
  5. Continuous Improvement


Business Strategy: A guide to effective decision-making; The Economist & Jeremy Kourdi

Additional suggested readings, at your leisureā€¦

  1. Strategic Planning for Design Firms; Raymond Kogan
  2. Measure What Matters; John Doerr
  3. FISH; Stephen Lundin, Harry Paul and John Christensen
  4. Ordinary Super Powers; Mark Henson
  5. Harvard Business Review weekly articles